Bill was drawn to art early. He started sketching and modelling in plasticine from the age of four. He's had no formal art training, instead served an apprenticeship in a London studio of cartoonists, fashion artists and illustrators, followed by short stints in two London advertising agencies. He then took the plunge and set up on his own.

He has produced a huge body of work ranging from advertising, fashion, illustration and cartooning. He has been a contributor to almost every major publications in the UK, drawing thousands of cartoons and comic-strips under the nom de plume "Leon" as well as his own name, Bill Asprey, which are syndicated worldwide.

Amongst his many commissions, he has drawn under contract to Playboy Publications Inc., created designs for Charles Wells the Bedford Brewery and an acclaimed commemorative gift pack to celebrate the wedding of HRH Princess Diana to HRH the Prince of Wales. He was involved in the initial concept for Vinopolis, the wine experience, on London’s Bankside.

In 1975 Bill met Kim Casali the creator of " Love is…" and a unique working relationship developed. He was commissioned, by Kim and her husband, to write and draw her syndicated daily cartoon panels, under her signature "Kim", which he has now been doing for an unbroken 32 years.  During her lifetime, he designed a range of "Love is…" merchandise for notable UK licensees including Blackstaff Textiles, Marks & Spencer and Kinnerton Confectionery and Tele Flora in the USA.

Love is... Written and drawn by Bill Asprey

Bill also created a completely new "Love is…" weekly colour strip,(above) for Kim, which he wrote and drew for The Mail on Sunday for 20 years.

At the height of Roald Dahl’s popularity, Bill, in collaboration with journalist Brian Lee, adapted Roald Dahl’s book "The Big Friendly Giant" into a weekly cartoon strip "The BFG", which Brian wrote and Bill drew. They soon ran out of material from the book and Brian devised new scripts which were approved by Roald Dahl. This enabled the BFG to be published every week in the Mail on Sunday and syndicated to a world wide audience for over 14 years.

Two exciting new features from Bill's drawing-board, "Beez"and "Puppy Love" have recently been licensed to Juice Entertainment.

Bill is also the creator and founder of Cartoon World, an Internet organization which has become a focal point for enthusiasts, professionals and aspiring cartoonists. Cartoon World also offers instruction and information on cartooning and showcases the work of cartoonists from around the world. Visit Cartoon World at http://www.cartoonworld.org